Breaking Limits With the Wilcon 10-Miler Run 

More than just a race, the Wilcon 10-Miler Run brought together a vibrant community of runners united by a shared goal—to challenge themselves, promote a healthier lifestyle, and make a positive impact. Guided by the vision “Building Home. Breaking Limits.,” Wilcon’s inaugural running event celebrated endurance, camaraderie, and the power of giving back.

The highly anticipated Wilcon 10-Miler Run ran its course on June 21, 2026, with runners from all over the metro crossing the finish line at Parqal, Aseana City, Parañaque.

Empowered by the vision “Building Home. Breaking Limits,” the Wilcon 10-Miler Run is the first-ever running event from Wilcon that bridges the home and running realms. Organized with MNL City Run, it takes a step beyond building homes by advocating for health and encouraging Filipinos to participate in challenging activities. Moreover, the run’s pulse is the collective purpose of giving back, as the funds raised are shared among humanitarian and environmental initiatives.

Before the races began, participants gathered at the venue and geared up for their respective categories. Hosts Migs Gomez and Tintin Padilla welcomed the runners and guided them through the program, announcements, and race procedures. To further energize the crowd, coach Maurice Lue led a dynamic warm-up session that helped participants prepare both physically and mentally for the challenge ahead. Equipped with Wilcon’s exclusive race kits and gear, runners were ready to take on the flagship 16KM, 10KM, and 5KM race categories.

As the races commenced, the course came alive with the determination and perseverance of every participant. From first-time runners to seasoned athletes, each stride reflected the spirit of pushing boundaries and embracing new challenges.

Along the route, runners were supported by hydration stations and race marshals who helped ensure a safe and enjoyable experience from start to finish. With every kilometer bringing them closer to their goals, participants embodied the event’s commitment to health, wellness, and community engagement. 

After crossing the finish line, runners joined a cool-down Zumba session led by Coach Jaymie Obinguar to help stabilize their bodies and heart rates. To cap off the celebration, participants gathered at the Wilcon-themed Race Village, where snacks, refreshments, and fun activities as well as loots, awaited as a reward for their achievement and perseverance.

During the opening program, President of Wilcon Foundation and Wilcon Depot SEVP-COO, Ms. Rosemarie Bosch-Ong, shared a message on the significance of the Wilcon 10-Miler Run and the positive impact it creates for communities and the environment.  “This event is more than just a race. Every step taken today represents a shared commitment to making a positive difference in the lives of others. Through this initiative, we hope to contribute to causes that support environmental conservation, humanitarian assistance, and sustainable wildlife management.”

Wilcon representatives, namely the President of Wilcon Foundation, SEVP-COO Ms. Rosemarie Bosch-Ong; VP- Marketing Mr. Alen Alban; and  Wilcon Depot SVP-Product Development Ms. Eden Mandap, along with Wilcon Sales and Operations AVP, handed over the donation check to the beneficiary representatives of Alagang Kapatid Foundation Inc., ABS-CBN Bantay Kalikasan, and Crocodylus Porosus Philippines Inc

 

Embodying its commitment to building stronger communities through collaboration and shared purpose, Wilcon Depot successfully held its first-ever Wilcon 10-Miler Run at Parqal, Aseana City, Parañaque City, on June 21, 2026. Present during the ceremonial awarding of beneficiaries [from L-R] were AVP for Sales and Operations, Mr. Raymund Dolores; AVP for Sales and Operations, Mr. Francisco Lazaro; TV5 Foundation – Alagang Kapatid Project Support Senior Staff Ms. Lorena Barrion; VP for Marketing, Mr. Alen Alban; President of Wilcon Foundation and Wilcon Depot SEVP-COO, Ms. Rosemarie Bosch-Ong; Crocodylus Porosus Philippines, Inc. Chairman, Mr. Vic Mercado; Crocodylus Porosus Philippines, Inc. Program Director, Mr. Rainier Manalo; ABS-CBN – Bantay Kalikasan Program Head, Ms. Sar Alcayde-Agcaoili; Wilcon Depot SVP-Product Development, Ms. Eden Mandap; and AVP for Sales and Operations, Mr. Rowell Suarez.

Proceeds from the Wilcon 10-Miler run are allotted for the beneficiary’s charitable initiatives. In trusted hands, the Alagang Kapatid Foundation Inc. is dedicated to helping the underserved Filipinos by offering subsistence needs covered in their disaster response as well as medical and social services programs. The ABS-CBN Bantay Kalikasan supports Philippine biodiversity and environmental practices through community projects and waste management. Crocodylus Porosus Philippines Inc. advocates for the sustainable management and conservation of endangered crocodiles in the Philippines. Alongside the excitement and achievement of the run, the Wilcon 10‑Miler entrusted the collective contributions to uplift communities long after the race was over. 

Top finishers of each race category were invited to the podium to be recognized for their outstanding drive to cross the finish line. 

The podium finisher award began with the 16KM category, presenting the top female finishers, followed by the male winners. The ceremony then proceeded to honor the champions of the 10KM category before culminating with the awarding of the 5KM division, marking the outstanding performances of the Wilcon 10-Miler Run 2026 leading finishers. 

In addition, exclusive loot bags were extended to all runners, with a complimentary finisher medal, towel, and shirt to commemorate their well-earned accomplishment.

 

Media partners that offered their support to the event are Esquire, Inquirer, Manila Bulletin, Blueprint, and Solar Studios Inc. The following organizations served as supporting media: The Manila Times, Business World, Joyful Wellness, Business Mirror, Outcomm Inc., and ABS-CBN News Channel.Official hydration partners have been NatureSpring and Hydration-Power Endurance. 

Special thanks to the official organizer, MNL City Run, and the Wilcon 10-Miler official partners, Parqal, Aseana City, and the Philippine Reclamation Authority.  

 

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