About

EXODUS BROADCASTING CO., INC.
96.3 WRocK-Cebu
DYRK-FM

WRocK The Heart of Lite Rock
Since 1993

STUDIO SITE: Room 2016, 20th Floor, Golden Peak Hotel and Suites, Gorordo Avenue, Cebu City

HOURS OF OPERATION: 24 Hours

POWER: 10,000 watts

PRIMARY COVERAGE: Cebu City

SECONDARY COVERAGE: Mandaue City, Lapulapu City, Mactan, Bantayan Island, Bogo, Catmon, Carmen, Compostela, Danao, Consolacion, Liloan, Sogod, Naga, Minglanilla, Argao, Balamban, Carcar, San Fernando, Toledo, Medellin, Moalboal, Tagbilaran and other parts of Bohol Province, Some parts of Leyte and Negros Oriental.

PROGRAMMING: WRocK presents a great mix of the best of Lite Rock from artists of the 70s, 80s, 90s, 2000s and present decade, local and foreign. The music reflects the Filipinos sentiments transcending socio-economic barriers, trends, age and language. It is the soul of the past, a bridge to the present, reflecting the moods of the earlier years when life’s pace was slower, when things were simpler and laughter rang truer.

LANGUAGE AND FEATURES: Contemporary lingo, a mix of English and Tagalog that relates with, not alienates its audience. WRocK jocks are trained to come up with informative, relevant, sensitive and positive spiels delivered in a friendly, conversational, proper and personal manner.

AUDIENCE DEMOGRAPHICS: Core- 18 to 35, Fringe- 13 to 45, Sex- Male and Female

SOCIO-ECONOMIC CLASS: WRocK listeners represent a cross section of society. Students. The working class. The office population. Young executives. Professionals. Businessmen. Commuters and Car Owners. A good mix of the A, B, C and D, E markets.

AUDIENCE PSYCHOGRAPHICS: They appreciate a healthy balance of music, information, entertainment, news and careful produced features promoting moral values, quality and good sense. They have a point of view on issues and are committed to nation-building and strengthening the society’s moral fiber. WRocK identifies with listeners as employees and professionals trying to carve their place in the corporate set-up. Parents who deal with marital conflicts, raising kids with growing-up pains and teenage problems. Adults dealing with career shifts, relationships, inflation, traffic. College students who are about to face the world with their idealism as well as the carelessness and energy of youth.